who we are
who we are
At Final Lap Timing Group, we believe technology should make sports better—not more complicated.
Founded in December 2020, Final Lap Timing Group was created with a simple idea: athletic events deserve better technology, better service, and a better overall experience.
We are a sports technology and event-management company specializing in track & field, cross country, road races, and community events. But what we do goes far beyond putting a time next to an athlete’s name.
We bring together technology, timing, data, and event management to help organizers run smarter, more efficient, and more successful events. From registration and meet management to live results, competition data, digital displays, and the systems behind the scenes, we use technology to connect every part of the event.
We understand that behind every successful event is a meet director, coach, athletic director, school, organization, or community leader who has invested time, money, and energy into making it happen. We understand the pressure that comes with getting it right.
That is why we don't believe in a one-size-fits-all approach.
Every event is different. Every client has different goals. Every budget has different limitations. Our job is to listen, understand what you are trying to accomplish, and build a technology-driven solution that works for your event.
Whether we're supporting a major championship, a school meet, a college competition, a cross-country race, or a community fun run, we bring the same level of professionalism, attention to detail, and commitment to the athletes and people we serve.
Sports technology is changing the way athletes compete and the way fans experience competition. We want Final Lap Timing Group to be part of that change.
We're continually developing and implementing new ways to capture, manage, display, and deliver competition information in real time. Our goal is to make results more accessible, event operations more efficient, and the experience more engaging for athletes, coaches, spectators, photographers, and event organizers.
But technology alone isn't what makes an event successful.
People do.
Our technology is backed by a team that understands competition, understands event operations, and understands how important every race, every athlete, and every result can be.
For us, success isn't measured only by the number of events we service. It's also measured by the opportunities we help create.
We are committed to supporting the next generation of athletes and giving back to the communities that make youth sports possible. Through initiatives such as the Across the Line: Final Lap Timing Group Athletic Grant, we are investing directly in student-athletes who have demonstrated perseverance, resilience, and a commitment to succeeding despite the obstacles they face.
We believe every athlete deserves an opportunity to compete, to be seen, and to know that someone believes in their potential.
Final Lap Timing Group is building more than a timing company. We're building a sports technology platform designed to help shape the future of athletic competition.
Our vision is to continue developing technology and partnerships that make sporting events easier to manage, more informative, more connected, and more impactful.
From the first step onto the track to the final result on the scoreboard, we're there.
We are Final Lap Timing Group.
More than timing. More than technology. We are helping create the future of sports events.
our team
Local Expertise. Regional Reach.
Our team brings experience, technology, and a shared commitment to excellence to every event. With a regional approach, Final Lap Timing Group can deploy trusted staff and resources across multiple markets—delivering consistent, professional service wherever the competition takes us.
Jason Smith
Managing Director
Krystle Medlin
NC Regional Timer
+ Raleigh
+ Durham
Erika Whittle
VA Regional Timer
+ Peninsula
+ Tidewater
Simone Hill
VA Regional Timer
+ Peninsula
+ Tidewater
Shannon Boiling
VA Regional Timer
+ Richmond
our partners
Stronger Together - Powered by Partnership
Final Lap Timing Group collaborates with leading timing companies and technology partners to connect expertise, innovation, and data. Together, we create smarter event solutions that improve accuracy, streamline meet operations, and deliver real-time results for athletes, coaches, and fans.
"when ACCURACY counts"